It seems customer reviews are going to take a much larger role in search engine results and rankings than they have in the past.
Look at the screen shot below, it is a recent Google search I conducted for 'eyeglasses' in San Francisco.
Local businesses dominate the top results, and reviews seem to feature very prominently in how the businesses rank.
How are you encouraging more customer reviews? How are you making sure they're positive?
About the author
This blog is written by Josiah Mackenzie, who enjoys exploring the relationship between emerging technology and the hospitality industry.
www.hotelmarketingstrategies.com 
