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What's in store for the Asian airline industry in 2011?
By Web in Travel
Thursday, 6th January 2011
 
It seems like the airline industry is slowly pulling itself out of a couple of very tumultuous years and there is no faster growth happening in the industry, than the one we're observing in Asia.
 
GuestLogix has put together an interesting list of predictions for 2011, to see how Asian airlines will fare in comparison to airlines from other regions.
 
• Sustaining profitable revenue growth will remain the biggest challenge faced by airlines in Asia
 
According to IATA, as the airline industry approaches the end of 2010, passenger demand is 5% above press-crisis levels and Asia outside of Japan is barrelling towards high speed growth. However, we need to bear in mind that airlines' operating results could easily be sideswiped by higher fuel prices, weather, natural catastrophes, fluctuating currency rates, and other developments beyond an operator's control. As such, the biggest challenge will still remain sustaining profitable revenue growth.
 
With capacity utilisation running at an all time high, cost control and transformation will yield less and less going forward. Airlines will need to focus on meaningful ways to enhance service while growing new revenue streams and continue their push to grow ancillary revenues. The cabin will surely emerge as a focus for sustainable and profitable revenue generation next year.

Follow the link below to read the entire article:

www.webintravel.com//news/whats-in-store-for-the-asian-airline-industry-in-2011_1409
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