For a moment there, I thought I was back in my classroom during my primary school days; we had a mathematics teacher, Mr Ong, whose favourite words were 'Shame on you.'

He said that a lot because I was terrible at math – still am. I was terrified out of my wits everytime he looked at me and he would say, "Remove that curtain of hair from your face, woman." If only that hair alone was responsible for my failing math …

But no, it wasn't Mr Ong in front of me but rather Ian McKee, who runs an agency called Vocanic in Singapore, which calls itself "Asia's leading Social Media and Word of Mouth Marketing Agency".

McKee was the keynote speaker at last week's Asia Connect in Singapore, organized by HSMAI Asia Pacific. He came on right after my opening panel and I could tell he was itching to address a point we had raised about the need for hotels and venues to free Internet access "because the Internet is like the toilet", as Brett Henry, Abacus International's vice president of marketing, astutely said just a couple of days at the Asia Connect event in Bangkok.

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