Marriott estimates that CEO Bill Marriott's blog has generated $5 million in bookings for the company.
If you can't decide whether to start a blog to promote your hotel, then perhaps this will move you to action.
The Washington Post recently published an article on using blogs as part of your marketing mix, and profiled Bill Marriott's Marriott on the Move as an example of effective CEO blogging.
Kathleen Matthews, head of communications at Marriott, came up with the idea for Bill Marriott to start an executive blog. The blog was launched in January 2007 to much fanfare, with the media wondering if a blog was a legitimate platform for sharing information.
Now, with over $5 million in additional revenue, it's clear the project has been a success. Mr. Marriott seeks to make a personal connection with his readers, appreciating how the blog makes him look like a human "just like everyone else."
His use of experiential and observational posts (which we discussed yesterda - www.hotelmarketingstrategies.com/hotel-blogging-best-practices-part-4-publishing-topics-and-style/y
) helps him do this.
While you may not have the platform that Bill Marriott has as chief executive of Marriott International, there's not doubt you could reap similar benefits from starting your own hotelier blog.
You just may see your number of bookings increase.Original article: www.hotelmarketingstrategies.com/bill-marriott-an-example-of-effective-hotel-blogging About the authorThis blog is written by Josiah Mackenzie, who enjoys exploring the relationship between emerging technology and the hospitality industry.