Online Travel Agencies – OTAs – have big marketing budgets, but they can also be a bit more savvy than some hotels.

What are they doing that you're not?

Strong pay-per-click advertising campaigns

Their ad copy often has a very strong benefit, giving powerful incentives for people to click through and make a booking.

Here, PreferredHotels.com is offering a free breakfast and "another free gift."

Read the whole story on Josiah's site (which is a superb site btw):

www.hotelmarketingstrategies.com/ota-marketing-secrets