A recent survey by MasterCard reveals that one in four consumers in Asia Pacific is ready to pack his or her bags and head for a vacation in the next six months.
Temple of Heaven in China, a popular destination with Asia Pacific travellers
The most popular destinations among Asia Pacific travellers are Japan, Australia and China. A rebound in spending on travel is also expected in the Middle East, with more than a third of consumers planning to spend on international personal travel in the next six months (similar to a year ago). In the last survey, only 24% of consumers were looking at planning a trip.
Intra-regional travel continues to be popular among consumers who plan to spend on travel in the next six months in Asia Pacific (86%) and the Middle East (57%), with the majority of them planning trips within their respective regions in the next six months.
Consumers in Africa who plan to spend on travel in the next six months, however, prefer to travel to Europe (65%), rather than within Africa itself (19%). Of the 24 markets surveyed, respondents in Kuwait (71%) topped the list of consumers planning trips abroad, followed by Hong Kong (56%), UAE (52%), Singapore (48%) and New Zealand (40%).
"Personal travel is an integral part of life for many consumers in Asia Pacific, Middle East and Africa and from our previous surveys we have seen the appetite for travel hold through the recession," said Dr Yuwa Hedrick Wong, economic advisor, Asia Pacific, MasterCard Worldwide.
"It is encouraging to see that spending on travel is set to rebound among more consumers in Middle East in the next six months. While fewer consumers in the Middle East had planned to spend on travel in the last survey, we now see more consumers intending to take holidays abroad this time round."
Dr Yuwa said there was tremendous appetite for travel among consumers in Kuwait. "We are seeing a huge jump in the percentage of respondents looking to spend on international travel - growing from 29% in the last survey to an astonishing 71% this time round."
Other key findings from the survey: Asia Pacific- Many in Hong Kong (50% of consumers surveyed), New Zealand (45%) and the Philippines (43%) are saving to take a holiday abroad.
- Among the Asia Pacific markets, Hong Kong (56%), Singapore (48%) and New Zealand (40%) boast the highest number of respondents looking to spend on travelling abroad in the next six months.
- Top five destinations for Asia Pacific travellers: Japan (as indicated by 24% of respondents who plan to spend on travel in the next six months), Australia (20%), China (20%), Hong Kong (17%) and the United States (17%).
- International personal air travel is deemed as very important or important to 58% of the respondents in Asia Pacific who plan to spend on travel in the next six months.
Middle East- The majority of consumers in Kuwait (58% of consumers surveyed) are saving for a holiday abroad. This is higher than the other markets, where consumers are saving for items such as the purchase of a car/motorcycle, buying or renovating their homes, and for investing.
- Among the Middle Eastern markets, Kuwait (71%), UAE (52%) and Qatar (34%) boast the highest number of respondents looking to spend on travelling abroad in the next six months.
- Top five destinations for travellers in the Middle East: Egypt (as indicated by 28% of respondents who plan to spend on travel in the next six months), UAE (21%), Saudi Arabia (16%), Syria (14%) and Lebanon (13%).
- International personal air travel is deemed as very important or important to 90% of the respondents in the Middle East who plan to spend on travel in the next six months.
Africa- Among the African markets, Morocco (24% of consumers surveyed) has the highest number of consumers saving for a holiday abroad.
- Morocco (24%), Egypt (20%) and Nigeria (18%) boast the highest number of respondents looking to spend on travelling abroad in the next six months.
- Top five destinations for travellers in Africa: United States (as indicated by 27% of respondents who plan to spend on travel in the next six months), France (26%), Saudi Arabia (22%), Canada (17%) and Turkey (14%).
- International personal air travel is deemed as very important or important to 81% of the respondents in Africa who plan to spend on travel in the next six months.
Note: This latest survey was conducted from mid-March to mid-April and involved 10,503 consumers from 24 markets. Data collection was via Internet surveys, personal, telephone and computer-aided telephone interviews.
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