Mihir asks 'What is the purpose of my marketing?'
Is it to communicate: unique features of my product or service?, how potential customers will benefit?, how my product or service is different?
Yes, it's all of those.
But the #1 purpose of your marketing should be retaining your customers.
The cost of obtaining a new customer can be five times more expensive than keeping a current one.
Long-term customers tend to buy more, recommend you more, complain less, and cost you less.
Attracting new guests must play a secondary role to making your loyal guests very happy.
What are you going to do this week to make your guests smile?
Original article: www.hotelmarketingstrategies.com/number-one-purpose-of-marketing About the author
This blog is written by Josiah Mackenzie, who enjoys exploring the relationship between emerging technology and the hospitality industry.
www.hotelmarketingstrategies.com Photo credit: Niffty:www.flickr.com/photos/31878512@N06/3490869804 
