Are you considering whether your company should use social media to connect not only with your customers, but also with your employees, partners, and suppliers?

Before you decide to encourage your key executives to blog, or start looking at private social networking Enterprise 2.0 platforms, consider the following two scenarios based upon real examples and ask how the executives at your company would react.

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http://blogs.hbr.org/cs/2009/12/when_your_company_culture.html?cm_mmc=npv-_-DAILY_ALERT-_-AWEBER-_-DATE