Here's a test: Ask five to 20 of your employees to explain what your company's customer value proposition is - 

How many different answers do you guess you'll get? Answer: somewhere between five and 20. This is, of course, in addition to the response, "What the heck do you mean by a value proposition?"

To read the entire article, please follow the link below: 

http://blogs.harvardbusiness.org/tjan/2009/09/your-employees-have-no-clue-wh.html?cm_mmc=npv-_-DAILY_ALERT-_-AWEBER-_-DATE

Anthony (Tony) Tjan is CEO, Managing Partner and Founder of Cue Ball, a venture and early growth equity firm investing in the information media and consumer sectors. As an entrepreneur, investor, and senior advisor, Mr. Tjan has become a recognized idea generator and business builder.

Most recently, he was Senior Partner with The Parthenon Group, a leading strategy consulting firm where he continues to serve as Vice Chairman. He was also a long-standing special advisor to Richard Harrington, the former CEO of Thomson Reuters Corporation (NYSE: TRI), the world's largest information services company. Harrington recently joined Cue Ball as Chairman and General Partner.