Have marketing meetings been cut? Yep, but they are still the best game in town.

EventView 2009 is out last month with fresh data as recent as February (and for research, that's fast). What trend experts should care about most: the shift from event marketing to experience marketing.

What does this mean?

Watch for storytelling experts to be golden, as buyers here shift from messages to stories that create engagement and follow through. The thinking: in this economy, buyers shift to what gets the most immediate result. Which in this case is "engagement and follow through."

Want to know more about this pivotal research? Check out the key facts here: http://tinyurl.com/ce3rql