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Tips to Building a Strong Online Presence.
By Sarah Jacquet
Saturday, 31st January 2009
 
Networking in hospitality and tourism cyber-land is just a click away.

Your Website is a Business Card:

Whether it is a simple business card listing your services, contact details, a selection of work from your portfolio, client testimonies, links and resources, articles and company blog (or preferably a combination of all)- the tone, quality, style and selection of your content matters, it needs to reflect your company image.

New & Fresh Content:

Up-dating the content on your website regularly promotes find-ability out in the cyber highways. Press release and articles sent to B2C or B2B publishers and news wires get maximum coverage and get you known. Build two email lists; one with publishers and one with clients.

More info here: click to read

Newsletters:

Are best sent at regular, frequent intervals. Whether it be tri-weekly, weekly, bi-monthly or monthly, keep it predictable and keeping building your subscription list.

Beyond Bland:

Your website, press releases and articles need character. They are to stand out from your competitors by promoting your services or products with interest and information.

Connectivity:

Get to know people within your business community, check out social networking sites and your preferred B2B magazine. Spend time in your customer community, getting to know and understand your customers wants, problems, concerns and wishes.

No time to write press releases or articles? Sarah Jacquet & www.writeup.com - can help you create local and international awareness of your company in various mass and niche media markets.

Using a tool kit of media possibilities, we will tailor build a strategy that will help your internal or external communication, profile your resources, services or products and provide the initial information customers need to contact you.

Being known in the media and your community will help build networks, generate inquiries and sales leads, improve relationships with specific niche groups, encourage recommendations and referrals, keep employees and clients informed as you expand and grow or prompt more clients and potential customers to visit your website. contact@writeup.com.au
Brand Awareness - Online Marketing at 4Hoteliers.com ...[Click for More]
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