Fasten your seat belts and make sure your tray tables are in their full, upright and locked positions. It's time to fly into the hemisphere of inflight publicity.

"I never really considered in-flight magazines until your suggestion prompted me to contact one of the major airlines and
pitch our product, a pair of compact binoculars," says Jason Claybrook, a public relations specialist with Carl Zeiss Sports
Optics."It was very well-received by the editors and we ended up in Delta Sky's 'Splurge of the Month' section."

Jason's company received such tremendous feedback from travelers throughout the work that it allowed them to tap into a market where they needed more exposure. His success story is one of dozens I hear each year from happy Hounds who find their way into the inflight magazines.

The most recent is from Publicity Hound Nancy Juetten, a publicist who scored a major hit for her client, Zook Hooks, a
company that makes inexpensive but fashionable hooks you can hang on the end of a table and use to keep your purse or bag off germ-laden floors.

Zook Hooks are featured in the holiday gift section inside the November issue of Alaska Airlines magazine. You can read the entire story of how Nancy pitched the editors--and spiced up the pitch with great photos and persistent follow-up that closed the deal--at my blog at http://tinyurl.com/3l8k7qq

When we updated our database this year, we found major changes such as new publishing companies, contact information, websites, and new locations for online media kits for 22 magazines. Three magazines have ceased publication, one changed its name, and we found eight additional inflight magazines we didn't know existed. Last year's report featured 43 magazines. This year, you'll find 49.

And this time around, we added 10 more examples of how Publicity Hounds found their way into these magazines, or new pitches you can consider using.

Why has so much information changed in 12 months? Mostly because the magazine and airline industries are in a huge state of flux. Don't work off an old report and send your information to the wrong editor. Get our updated report.

Reprinted from "The Publicity Hound's Tips of the Week," an ezine featuring tips, tricks and tools for generating free publicity. Subscribe at www.publicityhound.com and receive by email the handy list "89 Reasons to Send a News Release."