The Formula 1 Grand Prix race pushed Monaco’s hotel industry to its highest monthly average daily rate (ADR) and revenue per available room (RevPAR) on record.
May 2025 (year-over-year % change):
- Occupancy: 75.2% (+14.4%)
- ADR: EUR 1,029.67 (+4.9%)
- RevPAR: EUR773.80 (+20.0%)
In addition to the records in ADR and RevPAR, Monaco's monthly occupancy was its highest since 2000. May was also the first time in history the market’s monthly ADR surpassed the EUR 1,000 mark.
Monaco’s ADR (EUR 3,545.41) and RevPAR (EUR 3,334.22) peaked on Sunday, 25 May. Occupancy (96.7%) was highest on Saturday, 24 May.
The daily occupancy level was the highest in the market since the final night of the last year’s Grand Prix (26 May 2024: 97.2%). ADR and RevPAR were above EUR 3,000 for the first time.
For comparison, the 2024 event took place between 24-26 May, during which occupancy peaked on Saturday, 25 May (98.0%). ADR and RevPAR peaked at EUR 2,925.20 and EUR 2,843.46, respectively, on Sunday 26 May.
Rio de Janeiro room rates jumped for Lady Gaga
A Lady Gaga concert helped Rio de Janeiro’s hotel average daily rate (ADR) and revenue per available room (RevPAR) to an all-time high for May.
May 2025 (year-over-year % change):
- Occupancy: 66.6% (+4.4%)
- Average daily rate (ADR): BRL819.09 (+24.9%)
- Revenue per available room (RevPAR): BRL545.78 (+30.5%)
In addition to the jumps in ADR and RevPAR, the market’s occupancy was its highest for a May since 2013.
Lady Gaga’s free concert at Copacabana Beach on Saturday, 3 May led to peaks across the three key performance metrics: occupancy (82.5%), ADR (BRL 1,456.71) and RevPAR (BRL 1,202.21). Occupancy did not reach the 80% mark for any other day during the month.
Consequently, Rio de Janeiro’s ADR remained above the BLR 1,000 mark for four days (1-4 May) around the night of the concert. RevPAR surpassed the BLR 1,000 on the night before the show as well.
