The global hotel industry is in a period of brand consolidation, with the world’s leading operators continuing to expand their footprint through new developments and brand strategies.

With hotel brand penetration still relatively low compared to the U.S. and Europe, Asia Pacific has become a key growth market.

CBRE Research estimates that 74% of Asia Pacific hotel supply between now and 2030 is aligned with one of the top 8 listed hotel companies – a significant increase over the currently operational market share of 18%.

The proliferation of brand offerings is a key strategy for expansion in the region. Between 2014 and 2024, the number of brands offered by the top eight global operators in Asia Pacific more than doubled, growing from 58 to 130 by the end of last year.

Our latest report analyses the current state of the hotel brand landscape, and explores the brand strategies that owners and operators are pursuing to maximise their returns and adapt to ever-changing market dynamics.

Download the full report here