ITB 2022 Special Reporting
Playboy bounces into Macau.
By Yeoh Siew Hoon - thetransitcafe.com
Friday, 29th June 2007
What's the real sign of when you've become the next Vegas? When Playboy arrives, baby.

A 40,000 square-foot Playboy Mansion Macao, slated to open in 2009 at Macao Studio City, will be "inspired by" the Playboy Mansion near Sunset Boulevard on the west side of L.A."Judge me by the company I keep,"said Christie Hefner, chairman and CEO of Playboy Enterprises, Inc. today at the Macau Tower. "Macao Studio City brings together many talented people and elements. This is a collaboration among the top hotel companies, top entertainment, top retail and top real estate. We all bring together what we see as the vision of the future Maacu beyond just casinos. We will bring Playboy to life. Will there be bunnies you ask? To that I say: a resounding 'you bet'!"

In Los Angeles, Hugh Hefner's Playboy Mansion attracts Hollywood celebrities, famous athletes, television and radio personalities and of course, the Playboy Playmates. Macau will be no exception, his daughter says.

"We'll have invitation-only and public parties," she said."What I'm pretty jazzed about are the 'after parties', so that when performers are done on stage, they will always come to our venue. Our experience in Vegas tells us that there is a very powerful opportunity to integrate lounges and venues."

Hefner says she's also excited about the Hugh F. Hefner sky villa, which will be connected to a pool and grotto. She said the Playboy Mansion will offer the coolest club and lounge, space for events celebrating special Chinese holidays, fashion shows, concerts, dining and dancing.

To read the rest of the story on Playboy Macau, please click on the link:


This abridged story comes thanks to Destination-macau.com. To access the full version of the Distination Macau bulletin, go to the news section at www.destination-macau.com

Yeoh Siew Hoon, one of Asia's most respected travel editors and commentators, writes a regular column on news, trends and issues in the hospitality industry for 4Hoteliers.com.

Siew Hoon, who has covered the tourism industry in Asia/Pacific for the past 20 years, runs SHY Ventures Pte Ltd. Her other writings can be found at www.thetransitcafe.com . Get your weekly cuppa of news, gossip, humour and opinion at the cafe for travel insiders.
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