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Global eNewsletter of February 27, 2026
4Hoteliers.com ~ Click title to read the article
Friday, 27th February 2026
 

Business travel overtakes leisure as primary driver of private aviation in 2026, Marriott sees robust growth momentum in 2025 and more...

Business travel overtakes leisure as primary driver of private aviation in 2026
Friday, 27th February 2026

After several years of rapid growth and volatility following the pandemic, private aviation is entering a more stable and mature phase in 2026, with demand normalizing and business travel once again emerging as the primary driver. Business travel now represents the largest share of private jet usage, followed by leisure and family travel >>

Marriott sees robust growth momentum across Europe, Middle East & Africa in 2025
27 Feb 2026 : Company’s expansion in the region was fueled by record-breaking growth across luxury and branded residences and rapid acceleration in the midscale segment >>

Minor brings Anantara Hotels & Resorts brand to Australia
27 Feb 2026 : The signing of Anantara Perth Hotel marks a pivotal expansion for the company, bringing Anantara’s celebrated Thai-inspired hospitality to one of Australia’s fastest‑growing capital cities >>

Atlantis Dubai announces over half a million dollars of funding in support of conservation and sustainability
27 Feb 2026 : As part of the Atlantis Atlas Project Contribution Programme, partners are selected based on their contributions to identified conservation and sustainability priorities, with a particular emphasis on species conservation and inspiring the next generation >>

HIGHLIGHT ARTICLE

Phone Calls Are 'The Last Mile' of Hotel Distribution
Friday, 27th February 2026

Those in the field of logistics refer to 'the last mile' as the crucial, final leg of the supply chain, where goods are moved to the buyer’s doorstep.

In the accommodations industry, 'the last mile' is often a direct inquiry phone call from someone who is searching online but who is confused by reviews, overwhelmed by the choices they see, or wants to ensure they are getting the best value. Sometimes the reservations inquiry is disguised as a simple 'quick question' about amenities, services, or fees >>

This Could Be the Most Expensive Phrase in Business
This article answers the question: What phrase may be the most expensive to use in business, and why? >>

In case you've missed it: Global eNews of February 26, 2026
Kerzner assumes management of private game reserve in South Africa, global real estate - Hotel perspective and more >>

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