As hoteliers, we understand the impact of creating extraordinary spaces that uplift the soul and nourish the senses, setting the tone for experiences that leave our guests feeling better for having stayed and spent time with us.

The purpose of the Making Waves: Rethinking Spa and Wellness Design for a Modern Era white paper is to educate, inspire, and share some of the innovative ways that Accor and its world-leading hospitality brands are
approaching wellness design at our spas and spaces throughout our worldwide network of hotels and resorts.

The contents of this white paper emphasize the priorities for well-being that we believe are most relevant now and demonstrate how Accor is advancing innovative ways to deliver wellness through many of our brands.

By integrating wellness-focused amenities and services, hoteliers can enhance guest experiences and loyalty, differentiate themselves in a competitive market, and drive significant revenue growth. It is our hope and our intention that the insights in this white paper will support these efforts, as we all seek to create more impactful wellness spaces and places.

We invite you to explore the exciting frontier of wellness design – a space where vision and innovation can truly
make a difference to the well-being of the world.

Foreword by Emlyn Brown
Global SVP of Well-Being, Strategy, Design, and Development at Accor

Wellness has become a primary driver in the hospitality industry. Accor’s research of 7,500 consumers across six countries revealed that wellness is a priority for 79 percent of its guests.

This dovetails with the findings of industry experts, such as Skift’s 2023 Luxury Traveler Survey, that revealed 80 percent of travelers say wellbeing influences their travel decisions, and the Global Wellness Tourism Economy report found that wellness-focused design elements can improve guest well-being and increase revenue for hospitality businesses.

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