From dude ranches and beach escapes to active adventures, summer travel interests span a diverse range of trends this year.
And, while it remains to be seen how the uncertainty of the current economic climate will impact travel for the upcoming season (and the rest of this year), multiple outlets have noted increasing anxiety about pricing, which may in turn spur demand for more budget-friendly options.
Following is a roundup of trending destinations, travel styles, client concerns and other factors affecting summer travel for 2025.
Trends From U.S. News & World Report
Trend 1: Changing Plans Due to Politics
A new survey from U.S. News & World Report found that nearly half of Americans are changing their travel plans due to the current political climate, with 47% of respondents worried about how they will be received while abroad.
Among those changing plans, 22.5% will travel domestically instead of internationally, 8.9% will travel internationally instead of within the U.S. and 15.5% will avoid certain domestic destinations. Sixty-four percent of travelers plan to take one to two domestic trips this year and 41% plan to travel internationally.
Trend 2: Flight and Cost Concerns
The report found that 47% of respondents are more nervous to fly this year than last year, due to recent plane crashes. Costs are also a concern, with 55% planning to reduce spending this season.
Trends From Hertz
Trend 1: Hot Fourth of July Destinations
Hertz analyzed advance car rental bookings for the Fourth of July to determine the top 10 destinations for the holiday, including Orlando, Denver, Los Angeles, Boston, Oahu, Seattle, Chicago, San Francisco, Las Vegas and Maui.
Trends From Deloitte
Trend 1: Americans Are Determined to Take Summer Trips, Despite Financial Insecurity
According to a recent report from Deloitte, American's sense of financial wellbeing showed a year-over-year decline in April, but in spite of this pressure, 53% remain committed to taking a vacation this summer, up from 48% in 2024. Many are opting for more frequent but shorter trips, taking an average of 3.1 vacations this summer (compared to 2.3 in 2024).
Quick getaways are also popular, with 41% planning trips of three nights or less, versus 37% last year. When it comes to their longest trip of the summer, however, 45% say it will last a week or more, up from 39%.
In terms of timing, most travelers (77%) will take their longest trip of the season before the end of August. Twenty-three percent say it will take place after Labor Day, a trend that has been increasing yearly from the 12% recorded in 2022.
Trend 2: Decreasing Budgets and Other Financial Considerations
When asked about their trip budgets in March, Americans planned to spend $3,987 (a 21% year-over-year increase). Just one month later, Americans reported plans to spend an average of $3,471 (13% year-over-year growth) on their longest summer trip.
Among those surveyed in April, many reported making adjustments to their trips over the last year due to prices, including driving instead of flying (22%) and staying with friends and family instead of at hotels (24%). Those planning to reduce their summer spending expect to take shorter trips (43%), stay at budget hotels (33%), stay with family and friends (30%) and book cheaper airfare classes (20%).
Those who are not reducing their budgets attribute the decision to taking bucket-list trips (49%).
Trend 3: Working While Away
Nearly a quarter (23%) of those surveyed indicated that they plan to work during their summer trips, up from 21% last year.
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