Malaysia’s First Competitive Socialising Venue: Carousel & Co debuts at Avenue K in December 2025, introducing a new category of social entertainment that blends large-format play, dining, and drinks in a premium rooftop setting inspired by the golden age of fairgrounds.
- Immersive, Tech-Enabled Experiences: Guests can challenge friends across modern, carnival-inspired skill games such as Down-The-Clown, Skeeball, and Basketball — all enhanced with digital, real-time scoring to elevate group play and friendly competition.
- Designed for Connection: With group-centric zones, photo-ready interiors, handcrafted cocktails, and elevated comfort food, Carousel & Co. transforms everyday outings into interactive social experiences perfect for after-work gatherings, team celebrations, or casual weekend hangouts.
- Backed by Global Expertise: Supported by HB Leisure (HBL), the world’s largest operator of skill games, Carousel & Co. represents HBL’s strategic entry into Malaysia’s lifestyle market and serves as the blueprint for future franchise expansion across Southeast Asia.
- Strategic Urban Location: Located at Avenue K with direct connectivity to KLCC LRT, major hotels, and key retail destinations, the flagship venue positions Avenue K as a rising social hub for office crowds, urban explorers, and travellers seeking playful, experience-led entertainment.
Novotel announces the opening of Novotel Johor Bahru City Centre, a new addition to the city's growing hospitality scene. Ideally located in the heart of Johor Bahru, the hotel offers a harmonious blend of contemporary comfort, warm Malaysian hospitality, and thoughtful touches for guests of all ages.
Above: Family Room
The hotel's interiors subtly weave elements of Malaysia's cultural identity into a modern, stylish setting, creating inviting spaces that reflect local character while embracing Novotel's signature contemporary flair.
The hotel features 304 thoughtfully designed rooms and suites with floor-to-ceiling windows, Smart TVs, Deep Nature amenities, and flexible layouts. Suites include espresso machines, while family room configurations ensure an enjoyable stay for all.
Guests can dine at Food Exchange, offering local favourites, international cuisine, and festive menus. The Gourmet Bar in the lobby serves light bites, crafted drinks, and grab-and-go options, while the Pool Bar offers refreshments beside the open-air infinity pool.
For meetings and events, the hotel presents The Grand Chamber, a pillarless 520 square metre ballroom equipped with three LED screens, accommodating up to 300 guests. Six additional meeting rooms and a VIP waiting room make the hotel an ideal venue for weddings, conferences, and corporate gatherings.
"The opening of Novotel Johor Bahru City Centre reflects our continued commitment to growing Accor's presence across Asia," said Garth Simmons, Chief Operating Officer, Premium, Midscale & Economy Division, Accor Asia. "Johor Bahru is a dynamic gateway city, and this hotel embodies the balance of comfort and modernity that Novotel is known for. We are proud to introduce a property that elevates the city's hospitality offering and supports Malaysia's wider tourism growth."
"We are thrilled to open Novotel Johor Bahru City Centre as a vibrant new destination for travellers and the local community," said Brendan Chong, General Manager. "Our goal is to create meaningful stays where business meets comfort in the heart of Johor Bahru."
The hotel's debut beautifully complements the excitement surrounding Visit Malaysia 2026 and Visit Johor 2026, inviting travellers to discover Johor Bahru through the lens of comfort, culture, and contemporary hospitality.
As part of Novotel's long-term commitment to ocean longevity, the hotel reflects the brand's belief that human wellbeing and planetary wellbeing go hand in hand. In 2024, Novotel launched a Positive Impact Plan, grounded in UN ocean-related actions, to reduce plastic, water, and carbon impacts; and promote sustainable food choices through plant-forward menus. At Novotel Johor Bahru City Centre, this commitment comes to life with filtered water taps in every room, providing unlimited purified drinking water while eliminating single-use plastic bottles and contributing to healthier oceans.
