Travel priorities reinvented: Traveler value index signals a shift in consumer priorities, IHG signs dual-branded property in London and more...

Travel priorities reinvented: Traveler value index signals a shift in consumer priorities
Thursday, 5th June 2025

New research shows travel remains a top priority: 88% of global consumers plan a leisure trip in the next year, and 68% aim to book international travel — up 19% since 2022.

Over 60% of travelers now turn to social media for inspiration, and 73% say influencer recommendations have influenced their booking decisions.

Loyalty programs remain crucial: 83% of travelers want to redeem points for travel, and 82% are open to booking through non-travel loyalty programs like credit cards or retailers >>

IHG signs dual-branded property in London’s Waterloo
5 Jun 2025 : Signed in partnership with Palm Holdings, both properties mark a significant milestone for IHG as it expands its footprint in one of the world’s most vibrant cities >>

Ascott grows The Crest Collection
5 Jun 2025 : Added new locations in Japan, China, the UAE and Saudi Arabia, including the brand’s first resort >>

Destination by Hyatt brand debuts in Greece
5 Jun 2025 : Hyatt Hotels Corporation celebrated the opening of Zélia Halkidiki, an adults-only resort curated to offer guests an authentic and elevated Greek experience >>

HIGHLIGHT ARTICLE

Hotel Market & Feasibility Studies: Connecting Vision with Viability in Untapped Markets
Thursday, 5th June 2025

Since the COVID-19 pandemic, macroeconomic trends have helped breathe new life into secondary and tertiary hotel markets.

The shift to hybrid and remote work, an increase in highway tourism, and a strengthening of the logistics and manufacturing sectors have supported a resurgence of leisure and commercial hotel demand in many small and medium-sized communities.

These factors, among others, have generated interest in new hotel development in these areas, often by local municipalities and/or economic development organizations >>

Travel Trends 2025: Purpose-Driven Journeys
Economics plays an important role in travel — but it’s not the whole story. People pack their bags for all kinds of reasons: business meetings, yoga retreats, food exploration, adrenaline rushes or to watch their favorite athlete compete >>

In case you've missed it: Global eNewsletter of June 04, 2025
Queensland tourism's bold 20-year vision for the future, Meliá to double its Italian portfolio and more >>