Did you know that 75% of visitors are influenced by social media in selecting a destination? And if we talk about Instagram specifically, 40% select a hotel based on how Instagrammable it is.

So if you were thinking about ways of boosting the Instagram page of your hotel, you were doing the right thing. From WIWT, we bring you these 6 Instagram post ideas for you to take your Instagram strategy to the next level!

What should your hotel post on Instagram? If you’ve ever stared at a blank screen, struggling to come up with ideas, you’re not alone.

From our perspective as a hotel marketing solution, we know that Instagram isn’t just about pretty pictures—it’s about engagement, storytelling, and driving bookings. The right content can turn followers into guests and guests into loyal fans.

In this article, we’re sharing 6 creative Instagram post ideas for hotels that will keep your content fresh, attract new travelers, and boost your hotel’s online presence. Let’s dive in!

6 Instagram Post Ideas for Hotels

1. What Your Bio Says About You?
Your bio is the presentation of your hotel. It’s the first thing your followers or target audience is going to read when they enter your profile, so make sure it’s informative, concise and action-drive.

What are some of the best practices for this?

• Clearly define what distinguishes your hotel from the rest (e. g. , “Upscale Bali beachfront resort🌊”)
• Use Linktree or straight booking URLs to link to your reservations page.
• Contain a call-to-action (CTA) (e. g. , “Book your stay today! “).

2. Influencer Marketing is the Answer
In WIWT, we are aware of the importance of collaborating with influencers. That’s why we work to connect influencers with hotels like yours. Check out our article about hotel influencer marketing if you want to take your strategy to the next level.

What are some of the best practices for this?

• Engage with travel influencers whose brand fits with your hotel.
• Collaborate with influencers that would create content in exchange for a stay at your hotel.
• Don’t forget to share their content on both your stories and your personal Instagram feed.

3. Data is your Ally
Data doesn’t lie. Drive your strategy to the right direction by keeping tracking of your actions and results. Instagram Insights will show you what’s working (and what’s not).

4. Travel Tips & Itineraries

Why it works: Travelers need helpful tips, and these posts position your hotel as an authority.

How to do it:

• Share packing tips for different times of the year in your destination.
• Create a “One-Day in [Your City]” itinerary with a mix of sightseeing, dining, and relaxing.
• Share local insider information like the best times to visit popular attractions.

5. Food & Beverage Spotlights
Why it works: Amazing food is a huge draw, but people can’t resist drool-worthy dishes.

How to do it:

• Post a behind-the-scenes clip of the chef preparing a signature dish.
• Highlight a “Dish of the Week” with a detailed description and pairing recommendations.
• Showcase guest-favorite cocktails with a bartender mixing them live.

6. Hotel Room & Amenity Showcases
Why it works: Travelers want to sneak peek at their experience before booking.

How to do it:

• Post a video tour of a room, spotlighting the best features (e.g., ocean views, spa tubs).
• Highlight luxury amenities like a rooftop pool, gym, or in-room dining experience.
• Post before-and-after renovation photos to showcase upgrades.

As a hotel marketing solution, we’ve seen firsthand how engaging content can book rooms, build trust, and set hotels apart from the rest.

Use these 6 Instagram post ideas to connect with your audience, show your hotel’s personality, and make your brand unforgettable.

WIWT - Wish I Was There is an AI Travel Assistant that drives consumers from trip inspiration to travel booking.

Funnelling followers of travel influencers and bloggers to a private member travel portal, we create an opportunity for hotels to generate incremental reservations.

WIWT Turns Lookers into Bookers!

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At WIWT, Patrick's role as CEO and Founder since January 2024 has been to lead the change in AI-driven hotel marketing, offering a no-cure, no-pay solution that is reshaping hotel bookings. By integrating cutting-edge AI technology, we've created a platform that's not just innovative but also risk-free for our partners, setting a new industry standard in hotel marketing efficiency and effectiveness.