I love the weekends, there’s something about the end of the week that calls for unwinding, and for me, that often means watching a good movie or diving into a series.

This past weekend, I found myself hooked on the latest season of “Emily In Paris.” I told myself I’d just watch one or two episodes, but—well, you know how that goes.

Before I knew it, I’d finished the entire thing! As I watched, I couldn’t help but notice all the brilliant marketing ideas scattered throughout the show. It hit me—there’s a lot we in the hotel industry can learn from Emily’s Parisian adventures.

So here are my top 6 marketing takeaways that could take your hotel from très bien to très magnifique!

1. Embrace Local Culture with Flair
In the same way that Emily immerses herself in Parisian culture, hotels should weave local traditions and flair into their brand narrative. Imagine the way a Parisian boutique hotel might showcase local artists or offer cooking classes on traditional French cuisine. It’s about creating an experience that’s authentically tied to your location, making guests feel like they’re part of the local scene.

2. Social Media as a Visual Storybook
Emily’s Instagram feed is a visual feast, much like the carefully curated fashion pieces in the show. Hotels should treat their social media channels as a visual storybook, where every post is a chapter in the guest experience. Think of it as telling the story of a weekend getaway, from the morning coffee on a balcony overlooking the city to the evening cocktails at your rooftop bar. Each image should make potential guests imagine themselves there, living that story.

3. Personalization as a Signature Style
Just as the costumes in “Emily In Paris” are carefully selected to reflect personality and mood, hotels should offer personalized experiences that resonate with their guests. Picture a guest who always books the same room because they love the view—why not surprise them with a handwritten note or a favorite local treat waiting for them? It’s about making the guest feel seen and appreciated, much like a custom-tailored outfit that fits just right.

4. Collaborations that Spark Conversations
In the show, collaborations with luxury brands like Chopard and Dior add layers of sophistication and allure. Hotels can tap into this by collaborating with local artisans, chefs, or even fashion designers to create exclusive experiences or products. Imagine offering a limited-edition suite designed by a local artist or hosting a pop-up dinner by a renowned chef. These collaborations not only create buzz but also add an extra layer of luxury and exclusivity to the guest experience.

5. Turning Challenges into Chic Opportunities
Emily has a knack for turning awkward situations into marketing gold, much like how the show weaves real-life brands into its narrative. Hotels can do the same by turning unexpected challenges into unique selling points. Imagine a sudden rainstorm turning your outdoor event into an intimate, candlelit dinner inside. It’s about pivoting gracefully and creating memorable moments that guests will talk about long after they’ve checked out.

6. Visuals That Speak Volumes
The show’s creators use fashion not just as a backdrop but as a storytelling tool that adds depth to the narrative. Similarly, hotels should invest in visuals that aren’t just pretty pictures but speak to the brand’s essence. High-quality photos and videos that capture the spirit of your hotel—be it the elegance of a grand staircase or the coziness of a fireside lounge—help convey the experience you offer. It’s about making every visual element part of your hotel’s story, drawing guests into a world they can’t wait to be part of.

So there you have it—six ways to take a leaf out of Emily’s playbook and inject a little Parisian flair into your hotel’s marketing. If Emily can conquer Paris, your hotel can certainly make waves in the hospitality world. Bon voyage!

Arrowood International stands as a leading authority in the realm of hospitality management and consulting, boasting a wealth of expertise in the hotel and tourism sector. Our seasoned team brings together over 100 years of collective experience, and Arrowood has established an impressive legacy of providing exceptional consulting services.

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