Vietnam is forecasted to lead Asia with one in four branded residence units, recorded as the region’s largest pipeline.

The active pipeline of branded residences in Asia available for sale is valued at USD30.7 billion, comprising 38,893 units across 178 projects.

Thailand holds 18% of the market share, leading the region, followed by the Philippines with 12% and South Korea at 11%. There are an additional 28,460 units across 105 projects of future supply that have yet to be released for sale, with Vietnam accounting for 41% of this total.

Over the past five years (2021-2025), the market has expanded at a compound annual growth rate of 10%. The majority of the active pipeline comprises co-located branded residences with a hotel, accounting for 57% of the supply.

However, mixed-use developments and standalone branded residences are gaining traction, representing 24% and 19%,
respectively.

Geographically, the active pipeline is concentrated in urban destinations, which account for 53% of the market, with key cities including Bangkok, Kuala Lumpur, and Manila.

Resort destinations such as Phuket, Pattaya, and Da Nang comprise the remaining 47%.

Key Investors Takeaways

DESTINATIONS
The active pipeline exhibits a balanced distribution of supply, with urban destinations accounting for 53% and resort destinations at 47%.

Future supply, referring to developments that have yet to be released for sale, is more concentrated in resort destinations, which account for 59%.

While urban markets generally achieve higher prices per square meter, resort destinations exhibit greater brand premiums.

URBAN VS. RESORT
The majority of branded residences in Asia offer rental management programs, allowing owners to generate rental income during
periods of non-personal use.

These offerings are commonly found in resort destinations, where smaller configurations such as studio and one-bedroom units are more common. In urban end-user markets, three- and fourbedroom units are typically preferred by buyers.

PRODUCT
By market value, key emerging markets in the region include India, which represents 8% of the market, followed by Vietnam at
7%. Within the active pipeline, Bangkok is the leading urban destination, with 4,525 units across 15 projects, 74% of which are
positioned as upscale to luxury properties.

Among resort destinations, Phuket holds the largest active pipeline, with 3,201 units across 24 projects, comprising a mix of
small-scale luxury villa developments and large-scale resort-style condominiums.

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