In recent years, the integration of artificial intelligence (AI) into various industries has spurred transformations in operational efficiency and user experiences.
The impact of AI on business travel was a central focus during the Big Idea sessions at both the GBTA APAC and GBTA Europe conferences, shedding light on the implications, opportunities, and challenges for the travel industry.
The results of the sessions paint a picture of how organizations are leveraging AI across different facets of business travel and the implications for travel managers and travelers alike.
Here are some key findings of the sessions:
Current applications of AI in business travel
According to the Big Idea sessions, across the board, organisations are employing AI to streamline processes and enhance efficiency in several key areas:
- Content creation and communication: AI streamlines tasks such as crafting emails, documenting meeting notes, and generating marketing content, thus optimizing communication processes.
- Automation and operational efficiency: From Excel sheet management to budget recommendations and expense management, AI automates tasks, improving overall operational excellence.
- Language translation and personalisation: AI innovations extend to language services, offering improved translation options and enabling personalized content delivery for enhanced user experiences.
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