In this feature series, GBTA’s Board of Directors share their views on topics that matter most to members, the industry and the way forward for business travel.

Today’s guest author is GBTA Board member, Sue Spear, Sr. Manager, Travel and Fleet at Cengage Learning

In the business travel world, buyers and suppliers often engage in a delicate dance of collaboration – and transparency emerges as the unseen choreographer. It guides every step and ensures a harmonious partnership.

Reflecting on my own journey through these intricate collaborations, I've come to recognize transparency not only as a business principle but as a personal commitment that helps foster positive partnerships, builds trust and leads to shared success. A commitment to open and honest interaction creates a sense of confidence and integrity and lays the foundation for long-term collaboration.

Trust binds buyers and suppliers together. My experiences have shown that openly sharing personal and company intentions, capabilities and limitations offer assurance that each party is devoted to the mutual success of the relationship.

At times, transparent sharing of cost structures and financial information can help contribute to successful collaboration. When both parties have a clear understanding of the financial landscape, they can identify areas for cost savings and efficiencies.

These days most of us are in a climate where ethical standards and compliance are top priority. Transparency ensures that both buyers and suppliers adhere to these principles. We all know that uncertainty is inevitable. Acknowledging and addressing challenges head-on allows me to work with my supplier partners to develop strategy for risk mitigation and contingency planning.

Transparency is not just a business practice; it is what feeds successful partnerships between travel buyers and suppliers. It is a personal commitment to openness, honesty and collaboration that transforms a transactional alliance into a journey of shared success and mutual growth. I believe that transparency is not just a choice—it is the essence of sustainable and successful relationships.

As a global industry organization, GBTA relies upon experienced and dedicated business travel industry professionals to guide its strategy and direction to better serve our members at large and the business travel industry as a whole. Our global leadership is comprised of several groups of volunteer and staff leaders whose mission is to ensure the health and growth of the organization.

www.gbta.org/leadership