Travel looks increasingly different for Asia's Gen Z and Millennials, Nobu Hospitality expands in Egypt and more...

Travel looks increasingly different for Asia's Gen Z and Millennials
Tuesday, 5th September 2023

In a world where borders are no longer boundaries and experiences reign supreme, the next generation is set to redefine the very essence of travel.

Gen Zs and Millennials’ robust appetite for under-the-radar and culture-rich destinations presents immense opportunities for Asia Pacific, especially with rising global wealth and increased demand for immersive experiences >>

Accor expands partnership with Worldwide Hotels Group to bring Novotel Singapore on Kitchener
5 Sep 2023 : The 543-key hotel will be rebranded under the Novotel brand prior to opening its doors on 1 November 2023, after completing the largest single-asset hotel transaction in Singapore >>

SODIC expands in Egypt with Nobu Hospitality
5 Sep 2023 : These projects entail the establishment of a new Nobu Hotel and residential enclave within Cairo and as well as on the renowned North Coast >>

Australia hotel performance normalizing with improvement in business travel
5 Sep 2023 : Australia’s recent hotel performance represents normalization as leisure demand has peaked and given way to strengthening in corporate business >>

HIGHLIGHT ARTICLE

The Immersive Performance Art of Hospitality Branding
Tuesday, 5th September 2023

Hospitality people get branding, they understand its profound influence on revenue and whether a single property, a chain of properties or a multinational multichain, brand is core.

We know creativity is key to effective brand building. How can we stimulate and inspire creativity in hospitality product and brand development? One way is to see it as immersive performance art. A performance starring your guest >>

Visiting Loved Ones May Drive Tourism Recovery
Whilst many tourists travel to experience new places, cultures and activities, others are visiting friends and relatives (VFR) >>

In case you've missed it: Global eNewsletter of Sept. 04, 2023
Luxury brands face uphill battle as China’s growth slows, 2023 travel rewards and loyalty report and more >>