ITB 2024 Special Reporting
Outbound Rebound 2023: The Return of Chinese Travelers
By FINN partners
Tuesday, 4th July 2023

Indeed, China’s affluent travelers are eager and ready to travel the world again.

But as they prepare to explore the world, what are the changes in their preferences, concerns and purchase influences? What are the new opportunities? How will these changes impact the products and offerings of travel stakeholders around the world this year and beyond?

It is for this reason that FINN Partners and CSG Research collaborated on a deep-dive research that aims to glean insights into the changes in behaviours, needs, preferences, decision-making and expectations of the affluent Chinese travelers.

This survey, with a very robust sample size of over 2,000 affluent respondents, was conducted right on the heels of the Chinese government easing travel restrictions in January 2023 to better reflect sentiment and consumer insights.

The report is extensive and comprehensive, covering multiple areas including travel intention, destinations, accommodation, transportation, loyalty program, among others.

The intent is to address the Chinese outbound travel market that is anticipating a faster-than-expected revival, and reveal insights that can lead to opportunities and actionable information the global industry will find useful.


1/ Bullish economic sentiment is directly proportional to the eagerness to travel.

2/ With borders open, they intend to boost their pre-pandemic pace of overseas travel – traveling more frequently and indulging in longer vacations.

3/ Camping and outdoor activities have grown in popularity during the pandemic, reflecting a trend towards nature tourism. Chinese travelers want to spend time basking in nature.

View the report here

Global Brand Awareness & Marketing Tools at 4Hoteliers.com ...[Click for More]
 Latest News  (Click title to read article)

 Latest Articles  (Click title to read)

 Most Read Articles  (Click title to read)

~ Important Notice ~
Articles appearing on 4Hoteliers contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.
© Copyright 4Hoteliers 2001-2024 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here
Use of this web site is subject to our
terms & conditions of service and privacy policy