Hilton unveils new brand, Nobu continues to expand global footprint in 2023 and more...

Hilton unveils new brand
Thursday, 12th January 2023

The introduction of Spark by Hilton fills an open space in the industry by creating a new premium economy lodging option to meet the needs of even more guests and owners seeking value, quality and consistency.

Spark by Hilton provides a simple, reliable and comfortable stay for every guest, all at an accessible price. For developers, Spark by Hilton leverages an innovative conversion model to offer a compelling investment option for owners >>

Nobu continues to expand global footprint in 2023
12 Jan 2023 : With recent announcements of Bangkok and Abu Dhabi, the 32nd property to join the portfolio, the brand continues to grow globally with a strong development pipeline in its 10th anniversary year >>

Hyatt marks the first Grand Hyatt hotel in Spain
12 Jan 2023 : Hyatt announced that a Hyatt affiliate has entered into a franchise agreement with La Manga Club for Grand Hyatt La Manga Club and Resort >>

Aloft opens its third hotel in the Mexican Caribbean
12 Jan 2023 : Aloft Hotels, the hotel brand for music fans and design-driven travelers, part of Marriott Bonvoy’s® portfolios, arrives in Playa del Carmen>>

HIGHLIGHT ARTICLE

The Important Nuances Between Vertical and Niche Growth Strategies Have Implications for Your Business
Thursday, 12th January 2023

Being strategic means carefully seeking and selecting only those opportunities that support your business outcomes and vision.

To achieve their vision and planned business outcomes, many of our customers employ a combination of target market strategies. The two most prevalent strategies are: vertical and niche.

The important nuances between vertical and niche growth strategies have implications for the solutions you create and how you go to market. That’s the focus of this article >>

Valid Research or Misinformation?
As the result of having been taken in by the findings of a self-serving study by UnitedHealth Group, I decided it was important for me to write about what we all need to do in this age of overwhelming amounts of data and information - and social media - to write about how to distinguish valid research from misinformation >>

In case you've missed it: Global eNewsletter of January 11, 2023
Accor sets a new standard in sustainability in Singapore, Dubai removes alcohol tax and more >>