In his keynote speech at ITB Asia 2022, Michael Dykes, Vice President, Market Management, Asia Pacific at Expedia Group, underlined the importance of a physical and digital experience, aligned with travellers’ expectations.

Michael Dykes (below), Vice President, Market Management (APAC) at Expedia Group, spoke at the 3-in-1 show ITB Asia, MICE Show Asia and Travel Tech Asia 2022.

For Michael Dykes, Expedia Group, the travel industry is emerging stronger from the pandemic and has been able to adapt to the changes affecting the sector.

“We survived because our industry has a strong group of leaders, but also because we have passion and want to create that magic for travellers,” he said.

Read the full article at 4Hoteliers.com/itb