The hospitality sector in its approach to realising comfort and enjoyment for users has traditionally been an antidote to sustainability.

The proliferation of single use plastic and copious amount of trash that ends up in landfills by the hospitality and tourism industry has for a long time eluded the ambition of attaining a circular economy.

However, hospitality brand Potato Head went to great lengths to pursue zero waste.

Twelve years ago it opened the Potato Head Beach Club in Seminyak, Bali, as a tropical modernist creative village, on a mission towards a zero-waste hospitality.

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