A strong Instagram SEO (search engine optimization) strategy is one of the best ways to increase your reach on the platform.

Brushing up on your SEO skills will make your brand or business more search-friendly, and can help connect and build community, too.

From hashtags to alt text, we’re explaining how to take on an SEO mindset in your Instagram strategy — so you can tap into relevant audiences on the app.

What Is SEO on Instagram?

SEO on Instagram is all about tailoring your content so that it appears in as many places as possible — from search results to suggested content feeds.

It's an essential tactic for improving your discoverability.

The more people who discover your content, the greater chance you have at growing your following and building a strong Instagram community.

But how does Instagram SEO actually work?

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