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Global Newsletter: April 22, 2021 4Hoteliers.com ~ Click title to read the article Thursday, 22nd April 2021
US tourism sector suffered loss of $766B in 2020, meaningful tourism and reimagining customer engagement: the importance of taking care of your client´s hotel content.
US tourism sector suffered loss of $766B in 2020 Thursday, 22nd April 2021
Research conducted by the global tourism body shows the impact of COVID-19 to the US economy in 2020 and states the return of international travel will open a pathway to recovery.
International and domestic travel play a key role in the U.S. economy regaining strength. The loss in traveler spend and unemployment, has been felt across the entire country, with Small- and Medium-Sized Enterprises (SMEs), which make up 80% of all Travel & Tourism businesses, significantly impacted >> The future of Meaningful Tourism 22 Apr 2021 : Beggar thy neighbour or Regional cooperation – what will it be? We probably all know stories about hotels in the same city or adjoining destinations who would rather suffer themselves than helping their competitors, rather go hungry themselves than grant the neighbour to eat a juicy steak >>
SLS announces first Hotel in the Middle East 22 Apr 2021 : Accor announced the expansion of the international SLS Hotels & Residences brand to the Middle East with the opening of SLS Dubai >> Kimpton partners with literary hub to launch book club 22 Apr 2021 : Curated book recommendations, on-property book lending program, author Q&As, giveaways and more to build a vibrant community of readers >>
HIGHLIGHT ARTICLE
Reimagining Customer Engagement: The Importance of Taking Care of Your Client´s Hotel Content Thursday, 22nd April 2021
According to a 2020 study by investpro.com, the likelihood of selling to an existing customer is 60-70%, while the probability of selling to a new customer is 5%-20%.
So if growth is a primary corporate goal, then retaining clients is key. And what better way to achieve retention and loyalty than by raising the customer service bar and upgrading customer experience? >> Managing New Hotels & New Tech In 2020 We caught up with Andreas von Oven, Executive Director of Coast Collection, to hear more about the job he loves, taking the brave decision to open a new hotel in 2020 >> There is No Excuse to Not Respond to a Customer Let me put it to you in the simplest terms possible: When your customer calls, emails or texts you, you must respond, that is unless you don’t care if they ever do business with you again >>
In case you've missed it: Global eNews of April 21, 2021 Expedia sets new direction in brand positioning, Oakwood debuts in the USA and witness the rise of a new WFH >>
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