This market update provides an overview of the tourism and hospitality industry in Labuan Bajo: Known for their unique wildlifes, pristine marine environment, and the gateway to Komodo National Park, Labuan Bajo is popular among domestic and overseas visitors.

In September 2024, the airport has started to serve international flights and the number of visitor arrivals has to grew sustainably at the same time.

In 2025, more international direct flights such as flights from Singapore and Malaysia has been introduced which further boosted the airport's passanger traffic.

With the support from the government, Labuan Bajo attracts a growing number of developers and investors from Indonesia and the region.

Following the entry of the first internationally branded hotel in 2024 and more in 2025, a list of branded supply totalling about 750 keys ranging from midscale to luxury hotels, are expected to open over the upcoming years.

An analysis of Labuan Bajo's opportunities and challenges is also presented in the full article which is available below!

Click to download PDF file

Matthew Lee is an Analyst at AP Hospitality Advisors. Based in Hong Kong, he is primarily conducts market research, feasibility studies, and hotel valuations.

Matthew graduated with an Honours Bachelor of Science Degree from EHL Hospitality Business School in Switzerland (2024). Prior to hospitality consulting, he gained experience in a variety of fields, including hotel and food & beverage operations in Taiwan and Switzerland, hotel developments in private equity firms, and business development consulting.

Matthew's role as Representative - Taiwan is to coordinate with clients and explore new opportunities and following through on the assignments.

AP Hospitality Advisors is an advisory firm founded by Dan Voellm, MRICS in 2011 in Hong Kong has seen the opening of additional offices in Beijing, Bangkok, Seoul, and Shenzhen. AP Hospitality Advisors serves owners, investors, developers, operators and lenders of hospitality assets across Asia-Pacific. The team blends expertise in operations, real estate and finance to support any critical step in the asset life-cycle.

ap-ha.com