Technology and sustainability at the heart of change, THE Year of No Travel may well be 'one of the most fertile periods' in the Singapore tourism sector, with new products, experiences and bundled packages being launched, said Keith Tan, chief executive of the Singapore Tourism Board (STB), as he issued a rallying cry on the industry to 'keep this creativity coming'.

Speaking at the STB Tourism Industry Conference on April 7, he urged, “Don’t lose the gains that you have made and make sure you keep innovating and expanding your repertoire so that there is much more to offer to international visitors when they come back to Singapore.”

From dog cruises to Creepy Tales to gamified murder mystery tours, Singapore’s travel industry is pulling out all the stops to adjust to a domestic market, supported by STB programmes such as the SingapoRediscover vouchers (which run to June) and Marketing Partnership Programme (MMP) which has supported close to 300 organisations.

A second edition of MMP will be launched this year.

All these will be much needed as the news was also made clear that travel is not going to return anytime soon, and that vaccinations, even while being ramped out, would not be the magic bullet to instantly open borders.

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