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Blackpink’s Lisa appointed as the new Thailand tourism ambassador
Wednesday, 14th January 2026
Source : External

The Tourism Authority of Thailand (TAT) on announced that K-pop icon Lisa has officially been appointed as the Amazing Thailand Ambassador, representing Thailand’s tourism brand to the world.

TAT Governor Thapanee Kiatphaibool said Lisa’s role marks an important milestone in promoting Thailand’s beauty, diversity, and wonder through a fresh perspective that will inspire both Thais and international visitors to rediscover the country together.

Global K-pop icon Lalisa 'Lisa' Manoban a member of girl group Blackpink.

“TAT aims to position Thailand as a high-quality and safe destination, warmly welcoming both domestic and international travellers,” Thapanee said.

“We want to reinforce Thailand’s image as a quality leisure destination where visitors can create lasting, meaningful memories at every step of their journey.”

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