How hotel managers should use data to increase direct revenue: According to Travel Weekly News, 90% of people do all their holiday research online, while 80% of people book online.

And out of those who book hotels, research published in Forbes Magazine shows that 70% of hotel bookings online come from OTAs.

The greater insight hoteliers have on their position in the market at any given point in time, will give them greater confidence in setting rates and more control over distribution and working with the right partners.

We share 5 tips on how Hotel Managers can become more data-driven and increase direct revenue.

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Guestcentric is a leading provider of Hotel E-Commerce solutions to help extraordinary hoteliers promote their brand, connect with guests, and drive direct bookings.

GuestCentric’s Next Generation Hotel CRS, which includes conversion-driven booking engines, award-winning websites, GDS Chain Code, Channel Management, and a host of integrations with leading PMS and RMS solutions, provides hotels with the only unified solution to optimise the guests' online journey and convert visitors into direct bookings.

GuestCentric is a proud provider and partner to hotel groups and independent hotels in over 50 countries worldwide. From collections such as Design Hotels, Great Hotels of the World, Leading Hotels of the World, Relais & Chateaux, Small Luxury Hotels and Small Danish Hotels.