With the rise of Google’s dominance in the online travel search market, Hotel SEO is undoubtedly one of the most widely-discussed loved and hated topics in the industry today.
Yet many Hoteliers still struggle to understand what SEO is, why it’s important for their hotel brand, and what exactly they should be doing to optimize their website for SEO.
Why? Because SEO, in addition to being a highly technical and ever-evolving concept, is often branded as ‘rocket science’.
In this article, we demystify the concept of Hotel SEO and share the top 6 ranking factors your hotel should consider to boost visibility on the search engine.
What is Hotel SEO and is it really Rocket Science?
SEO stands for Search Engine Optimization – defined as the process of optimizing your hotel website according to the search engine criteria to rank better. The objective is to increase your hotel website’s visibility, traffic, and, consequently, reservations.
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