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Global Newsletter: December 22, 2020 4Hoteliers.com ~ Click title to read the article   
China much closer to recovering ADR than Europe and the US, price wars in the Indian hotels, marketing hotels in the time of COVID-19 and can or should hotels mandate vaccination. 
China much closer to recovering ADR than Europe and the US Tuesday, 22nd December 2020 
In April 2020, as part of the significant economic damage caused by COVID-19, hotel average daily rate (ADR) in China, Europe, and the United States dropped 40% below pre-pandemic levels, since that point, rates in all three regions have improved. But hotels in China are much closer to reaching pre-pandemic ADR >> 
Price wars in the Indian hotels sector during the COVID era 22 Dec 2020 : The gradual revival of demand in the past few weeks is ushering in a new era of price war tactics in the Indian hotels sector >> Accor signs new Pullman hotel in Manila 22 Dec 2020 : Accor has announced the signing of Pullman Manila at Primex Tower, a 200-room property slated for completion in 2023 >> Singapore to welcomes back visitors from Taiwan 16 Dec 2020 : From 18 December 2020, 0000 hours, Singapore will lift our border restrictions for visitors from Taiwan >> 
HIGHLIGHT ARTICLE 
Marketing Hotels in the Time of COVID-19 Tuesday, 22nd December 2020 
In times of crisis, the first thing that companies tend to cut back on is their marketing budget, while this might save money in the short run, it could also delay recovery of your hotel. 
So, relook your decision of halting marketing and focus, instead, on making the strategy more relevant to current times >> Can or Should Hotels Mandate Vaccination Against the COVID-19 Coronavirus? The coronavirus pandemic has wreaked havoc and decimating important sectors of our economy, most notably hotels, restaurants, and other segments of the hospitality industry. Can hoteliers force employees to take the vaccine against the coronavirus? >> 
Top 5 Things You Need to Know Now in Hotel Digital Marketing: December 2020 Edition With hotel marketers around the world ready for a reset, 2021 can’t come soon enough and if you haven’t already, now is the time to finalize your 2021 marketing plan and ensure your strategy is ahead of the curve >> 
In case you've missed it: Global eNews of December 21, 2021 Hard Rock introduces new hotel brand, detailed hotel analysis on this year's Black Friday and from OTA relationships and metasearch to listing your hotel on Airbnb >> 
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