Travel restrictions around the world remain in flux and the impact of the global pandemic continues to weigh heavily upon the tourism and hospitality industry as a result.

Domestic tourism is returning faster than international tourism now that lockdown restrictions are beginning to ease in certain regions of the United States. This uptick in travel is proving to be the critical lifeline for the global travel industry’s recovery.

Based on a report by the World Tourism Organization, domestic tourism numbers were six times greater than international tourist arrivals (UNWTO, 2020), We believe that the domestic market is poised to help destinations recover while safeguarding jobs and protecting livelihoods until international travel returns.

The tourism and hospitality industry is leaning on new domestic tourism initiatives and are now being creative and agile in their promotions to be able to address the ever-changing dynamics presented by this extraordinary crisis.

Our ‘Domestic Tourism – Recovery Starts at Home’ report, produced by FINN Partners’ global travel team highlights 25 of these innovative initiatives already being rolled out globally, in a hope that it will inspire us and shed some light on the way forward while safeguarding jobs and protecting livelihoods until international travel returns.

The report includes domestic tourism initiatives including: Destination New South Wales’ ‘Sydney Playcation’ campaign, France’s #CetÉtéJeVisiteLaFrance (this summer I am visiting France) incentive, Hong Kong’s ‘Holiday at Home’ initiative, Italy’s Bonus Vacanze (Holiday Bonus), Malta’s voucher scheme and Visit England’s ‘We’re Good To Go’ industry standard.

Download FINN Partners’ ‘Domestic Tourism – Recovery Starts at Home’ report.

About FINN Partners, Inc.

Founded in 2011 on the core principles of innovation and collaborative partnership, FINN Partners has more than quadrupled in size in eight years, becoming one of the fastest growing independent public relations agencies in the world. The full-service marketing and communications company's record setting pace is a result of organic growth and integrating new companies and new people into the FINN world through a common philosophy. With almost 800 professionals, FINN provides clients with global access and capabilities in the U.S., Europe, and Asia. In addition, FINN provides its clients with access to top tier agencies around the world through its membership in the global network PROI. Headquartered in New York, FINN's other offices are located in Boston, Chicago, Detroit, Hong Kong, Fort Lauderdale, Frankfurt, Jerusalem, London, Los Angeles, Munich, Nashville, Orange County, Paris, Portland, San Francisco, Seattle, Shanghai, Singapore and Washington D.C. Find us at finnpartners.com and follow us on Twitter and Instagram at @finnpartners.

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