50 Best launches 50 Best for Recovery, return of tourism to China, important lessons about consumer engagement and the expected experiences gap.

50 Best launches 50 Best for Recovery
Friday, 8th May 2020

The 50 Best for Recovery will focus on fund-raising, in unison with its partners, to provide tangible financial relief to the hospitality sector, as well as create and collate helpful resources and inspirational virtual events for restaurants and bars as they emerge from the pandemic.

The fund will be utilised to support a range of non-profit organisations across the globe working to aid the survival and eventual revival of the restaurant and bar sectors >>

The return of tourism to China
8 May 2020 : According to the latest statistics, 90 million leisure trips were undertaken in Mainland China during the five days of the 2020 May holidays, this number is in line with the forecast of Ctrip and constitutes the return of tourism to China.

In 2019 the number of trips per day was about three times higher, but nevertheless constitutes the return of tourism to China >>

Virgin Atlantic announcement cements theory that airlines will be smaller post-COVID
8 May 2020 : Following today’s announcement that Virgin Atlantic is to cut 3,000 jobs and cease operation at Gatwick >>

Singapore Airport adds new cleaning techniques
8 May 2020 : Changi Airport is an important gateway connecting Singapore to the world and it is vital that the airport always remains operational, even with the evolving COVID-19 situation worldwide >>

HIGHLIGHT ARTICLE

The New Normal Is Teaching Brands Three Important Lessons About Consumer Engagement
Friday, 8th May 2020

Brands are rethinking their marketing strategies on the fly as COVID-19 has put millions of people under stay-home orders, precipitating a drastic change in purchasing habits and behaviors.

As we collectively adjust to and navigate a new normal, we think brands are learning three important lessons about how to foster authentic connections with their customers that will shape their strategies for years to come >>

What Senior Executives SHOULD and SHOULD NOT Be Doing Right Now?
If you watched one of my recent videos, you may have noticed one thing senior leaders should NOT be doing right now; hunkering down and waiting for this to blow over >>

Don't Let Your Guests Fall in the Expected Experiences Gap
Often when leadership is surveyed about how good they think their service and experience is, it differs—in a negative way—from what the customer is actually experiencing >>

How Does a Destination Recover from Covid-19?
At the end of the Cretaceous period, 66 million years ago, an asteroid hit what is now the northern tip of Mexico’s Yucatan Peninsula and the impact triggered extreme global cooling, wiping out the dinosaurs and forcing evolution in a new direction, it’s an event analogous with the effect Covid-19 will have on the global travel market >>

Global Newsletter: May 07, 2020
IATA opposes onboard social distancing, responsible tourism is key to driving recovery and principles of psychology to improve your hospitality skills >>