ASEAN agrees on tourism cooperation efforts, Impact on the Italian tourism sector, use this downtime to innovate and advanced content marketing tactics.

ASEAN agrees on tourism cooperation efforts
Monday, 4th May 2020

ASEAN member countries agreed seven cooperation efforts on tourism sector as a mitigation measure towards the tourism sector which is considered as the hardest sector hit by the COVID-19 pandemic.

The ASEAN member countries reported the tourism performance which decrease around 36 percent on the first quarter of 2020, compared to the same period in 2018 and 2019.

The number of international tourists' visit is recorded to decrease around 34 percent, and the current room availability is at the lowest point. Also, there are many cancellations from the tour and travel industry >>

Impact of COVID-19 on the Italian tourism sector
3 May 2020 : Assuming that international travel and visitation will be affected for a longer period by measures taken to face the emergency, the cities that should react faster to the crisis are supposed to be the ones relying more on internal demand and a more balanced mix between business and leisure travel >>

Hong Kong implements advance disinfection technology
2 May 2020 : Airport Authority Hong Kong (AA) is applying the latest disinfection technologies, including disinfection channels, antimicrobial coating and autonomous cleaning robots, at Hong Kong International Airport (HKIA) to protect passengers and airport staff from COVID-19 infection >>

Canada hotel results for week ending 25 April
4 May 2020 : Showing further COVID-19 impact, the Canadian hotel industry recorded steep year-over-year declines in the three key performance metrics during the week of 19-25 April 2020, according to data from STR >>

HIGHLIGHT ARTICLE

How Hotels Can Use this Downtime to Innovate
Monday, 4th May 2020

Unfortunately, your hotel is probably not running at high occupancies right now (but it will come back!).

In busier days you wished for quiet time to reflect, to strategize, and to do some systems housekeeping or research into the latest tools and technology to assist you in your role, but now you have that time, so use it to your advantage.

Now is a very good time to invest in the right technology to try to protect that future customer and make sure that they book through your own channels when business returns >>

Train Your Hotel Reservations On What To Say When Their Phones Start Ringing Again
What a wild two months that hotel and resort reservations sales agents have endured, as agents were the first to feel the impact of the COVID19 pandemic, as suddenly a tsunami of cancellation calls and emails flooded the phone lines and inboxes >>

Brand Communication Amid a Global Virus Crisis
For countless brands and influencers in China and around the world, any brand communication plans that were in the works prior to the coronavirus outbreak came to a grinding halt and with the economy at a standstill, consumers staying at home, and companies concerned for their employees’ safety across their entire supply chain, brands have had to vastly improvise their communication strategies—and fast >>

Using Advanced Content Marketing Tactics
Today’s consumers walk around with a million ads in their pockets, a recent study found that they see over 5,000 advertisements each day and the average person doesn’t notice most of the ads they encounter: they can’t: If they did, they’d probably start to question their sanity >>

In case you've missed it: Global eNews of May 1, 2020
Benelux hotel market sentiment survey, Indonesia unveils action plan to prevent plastic from entering the ocean and retail revolution: hotelier's guide to success >>