Asia-Pacific hotels continue profit free fall, Puerto Rico to offer live guided tours through Google Earth digital strategies to thrive in the 'new normal' and future state of hospitality.

Asia-Pacific hotels continue profit free fall
Thursday, 30th April 2020

Asia-Pacific, where the coronavirus first appeared, continues to serve as the baseline for global hotel data performance comparison, March data indicates that the virus’ impact on hotel performance is not subsiding; in fact, it’s intensifying.

For the quarter, GOPPAR decreased 80.5% over the same time period last year >>

Puerto Rico to offer live guided tours through Google Earth
30 Apr 2020 : As most of us enter another week of shelter-in-place mandates, Discover Puerto Rico is the first destination to entertain and educate would-be tourists by transporting them through Google Earth on live guided tours throughout the Island >>

KFC to test plant-based chicken in China
30 Apr 2020 : Kentucky Fried Chicken China has become one of the first national Western QSR (quick service restaurant) brands to introduce a plant-based meat product to China >>

HIGHLIGHT ARTICLE

Digital Strategies to Thrive in the 'New Normal' when Demand Strengthens
Thursday, 30th April 2020

As we push to flatten the curve of the Coronavirus (COVID-19) pandemic globally, it is important to plan for the immediate rebound in travel as well as the long-term impact of COVID-19 as travel demand strengthens.

The hotel industry is projected to report significant declines across demand, occupancy, ADR, and revenue per available room (RevPAR) in 2020.

While travel has come to a virtual standstill due to the COVID-19 outbreak, the market is expected to regain its footing in the latter part of the year and next year >>

The Future State of Hospitality: A New Psychology of 'Enchantment'
These introductory quotes below show that great minds in science and literature have historically recognized the fundamental need for enchantment in people’s lives; Just think back to your own remarkable encounters with art, music, nature, and even special people like ‘first loves’, childhood heroes, or favourite celebrities >>

Marketing Your Hotel Through Covid-19 - Part 2: Action Bars and Google Hotel Ads
It’s the little things that get us through times like these, and the same can be said for your marketing activity – focusing on some of the littler things now will make a big impact in the long run >>

In case you've missed it: Global eNews of April 29, 2020
Expo 2020 Dubai planning postponement, eating at home will remain the new reality, future of restaurants and creative ways for hoteliers to unlock new revenue streams >>