Largest Hilton hotel in Asia-Pacific to be in Singapore, what brands need to know about WeChat channels marketing, how to run a smaller hotel profitably and welcome to the new normal.

Largest Hilton hotel in Asia-Pacific to be in Singapore
Monday, 30th March 2020

Major refurbishments to take place from 2Q 2020 onwards to capitalise on weak operating environment due to COVID-19 and to position the property to benefit from the expected recovery in the Singapore hospitality sector once travel confidence resumes, expected relaunch of hotel in 2022 >>

Market Pulse: Phuket, Thailand
29 Mar 2020 : Following the market’s prosperity in the past few years, hotels across all segment have started to witness hindering economic growth, resulting in a softer performance in 2019 >>

News from around Europe
30 Mar 2020 : Hotel industry and travel news from around the European region: Ability Group acquires Hampton by Hilton Bristol Airport, AccorInvest acquires further share in Orbis and more >>

Spain’s tourism shows signs of downturn in the short term
28 Mar 2020 : The rapid increase in the number of people infected by the virus as of March is having an impact on the confidence and demand from the main markets for Spanish destinations >>

HIGHLIGHT ARTICLE

What Brands Need to Know About WeChat Channels Marketing
Monday, 30th March 2020

Recently, many WeChat users received invitations to start creating short-videos on WeChat’s new Channels feature. WeChat’s super app functionalities and massive user-base give it so many advantages over other short-video platforms. WeChat Channels feels like it has a real chance to stand out, even amongst entrenched competitors.

But Channels first needs to tie its ecosystem of functions together more seamlessly and take notes from other leaders in the space >>

How to Run a Hotel Profitably with a Smaller Room Count
Every hotel would like to proudly display a 'No vacancy' sign, which they believe is an indicator of how well they’re doing, however, occupancy isn’t the only metric to decide more profitability >>

Demonstrate Hospitality For Our Frontline Team Members
With some hotels closing altogether and nearly all doing massive furloughs and layoffs, these are certainly trying times financially for our frontline hospitality workers, but it is also a very emotionally challenging moment >>

Welcome to the New Normal. Now Let’s Get to Work
By now, there is no uncertainty that COVID-19 is having a material impact on societies and economies worldwide: The S&P 500 has recorded the quickest bear market in history surpassing the 1929 depression and credit markets are sustaining the greatest stress since the 2008 global financial crisis >>

Global Newsletter: March 27, 2020
First post-Brexit Budget puts UK on investment path, deeper revenue hit from COVID-19 and Solo Travelling: The social distancing we craved even before Covid-19 >>