Italy starts 'Italy: A Safe Country' campaign, Coronavirus crisis management: market research vs steady leadership and is service excellence the new marketing?.

Italy starts 'Italy: A Safe Country' campaign
Tuesday, 3rd March 2020

Italy's tourism board kick started a new campaign fast and launched 'Italy is a safe country' this week. The country is the first country to start a recovery campaign immediately while battling the virus outbreak.

In accordance with the data provided by the Ministry of Foreign Affairs, to date only 0.05% of Italy is affected by extraordinary measures of temporary isolation of some Italian cities (equal to 0.1% of the total) aimed at avoiding the spread of the virus >>

News from around the APAC region
3 Mar 2020 : Hotel industry and travel news from around the Asia Pacific region: Indonesia Government increases budget to lift tourism business, Metro Pacific Investment Corporation and Dusit International partner in the Philippines and more >>

Total European hotel transaction volume reached the highest annual level ever recorded last year
3 Mar 2020 : The largest amount of capital was poured into the UK with some €5.3 billion - 23% of total volumes, a 15% decrease on the previous year. German destinations booked the second most investment volumes at just over €4 billion, up 6% on 2018 levels.

In terms of room count, however, Germany transacted 21% of all hotel rooms and 18% of all hotels while the UK came second with 20% of all hotel rooms and 22% of the total number of hotels >>

HIGHLIGHT ARTICLE

Coronavirus Crisis Management: Market Research vs. Steady Leadership
Tuesday, 3rd March 2020

The Financial Times this weekend reported on the trillions of dollars that have been wiped out thus far due to the COVID-19 outbreak.

Stocks in hospitality companies have been particularly hit, having fallen by a reported 19% in Europe compared to last week - one of the strongest declines for the sector since the terror attacks of 9/11.

The still-growing number of countries, and companies, enforcing travel bans is exasperating the situation. Reuters reported, for example, global giant Nestle suspending all international business travel >>

Is Service Excellence the New Marketing?
It seems that traditional marketing may not be packing quite the punch it used to. People have lost faith in gimmicky and overstated mass marketing campaigns.

According to a recent survey conducted by customer service technology platform Gladly, just 8% of customers base their purchase decisions on company-issued advertising >>

Tips on Nailing Your Hospitality Interview
Failure to prepare has derailed more than one promising interview, especially in a demanding industry like hospitality, so as you get closer and closer to your interview, it’s important to be prepared >>

In case you've missed it: Global eNews of March 03, 2020
Bangkok Thailand market pulse, ITB Berlin 2020 has been canceled, millennials in the workforce and is 2020 the year of sustainable business in hospitality? >>