Chinese state-owned bank bails out OTA & airlines, tourism’s response needs to be consistent, influencer marketing is serious business and transform customer experience.

Chinese state-owned bank bails out OTA & airlines
Thursday, 27th February 2020

The Industrial and Commercial Bank of China will provide a more than USD 85 million loan to online travel giant Trip.com Group, plus loans for Shanghai-based airlines. RevPAR of Hyatt hotels declined 90% last month in China >>

COVID-19: Tourism’s response needs to be measured
27 Feb 2020 : As the current outbreak of the Coronavirus Disease continues to develop, the World Health Organization and the World Tourism Organization are committed to working together in guiding the travel and tourism sectors’ response to COVID-19 >>

InterContinental reveals multi-sensory experiences
27 Feb 2020 : The brand unveils some of the most authentic ways to experience New York, London, Dubai, Paris, Mexico City, Sydney and Shanghai, inspiring and redefining travel in some of the world’s most famous cities in 2020 >>

Six Senses Yao Noi reveals the all new hilltop
27 Feb 2020 : Celebrating a new decade calls for newly crafted experiences and Six Senses Yao Noi sets out to deliver the best cocktail-sipping spot in Southeast Asia >>

ITB Berlin:
Big names and leading international companies with information on the most important questions about the future: shift in customer expectations and luxury travel >>

HIGHLIGHT ARTICLE

Influencer Marketing is Serious Business
Thursday, 27th February 2020

Based on recent data, Business Insider Intelligence predicts brands will spend up to $15 billion on influencer marketing by 2022.

It’s not a new idea. Brands have always tapped key leaders and recognized experts to drive their messaging and inspire and motivate purchases.

The idea behind influencer Marketing is that it will help a brand tap a larger market, expand reach, and build a reputation - the halo effect - and it makes good business sense >>

How to Transform the Customer Experience
Want to engage and connect with your customers more effectively? It sounds like common sense and is even simple, take another look at these three concepts. Think about how you can implement them and find ways to enhance your customer’s experience through convenience >>

In case you've missed it: Global eNews of February 26, 2020
Top hotel booking engines of 2019 show no stopping, the two ITB and Life in orange: Making sense of advisories and having blonde moments >>