Imagine how much bigger travel would be if we took on the bad guys collectively and with a level of sophistication that combines human intelligence with machine learning?.

That’s the message Angela Whiteford, chief marketing officer of Forter, wants to bring to WiT when she speaks at the Singapore conference on Oct 15.

On average, in e-commerce, 30-50% of transactions that merchants decline are actually good, what the fraud industry calls “false positives” and of those rejections, 40% do not return.

What this means, said Whiteford is that merchants are turning away legitimate customers and losing lifetime value (LTV). “We have companies who are fighting for every little piece of business, building sites for high conversion, but facing significant revenue leakage,” said Whiteford, who joined the fraud prevention and detection startup in January this year, after spending four years as vice president of Affirmed Networks in the US.

With Forter processing transactions worth US$140b (second only to Amazon’s $250b), travel is a key category for the organisation, with customers like Priceline and Kiwi.com leveraging the company’s integrated fraud prevention platform. Forter is setting its sights on expanding further into the industry, as well as increasing its footprint in Europe and Asia.

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