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Global Newsletter: June 12, 2019 4Hoteliers.com ~ Click title to read the article Wednesday, 12th June 2019
Emaar to expand in China, who dominate direct bookings, to win in corporate travel today, you need a tech edge and restaurants are throwing their hat into the co-working ring.
Emaar signs deal to expand its Address branded hotels to key Chinese cities Wednesday, 12th June 2019
Deal signed with Youli Hospitality to strengthens ties between Emaar and China, with plans to expand its Address branded hotels to key cities in the country.
The sales and marketing partnership has been agreed with Youli Hospitality Consulting and will see Emaar’s Address Hotels + Resorts and Vida Hotels and Resorts promoted throughout China, including Beijing and Shanghai >> IHG debuts We’re there, a global marketing campaign uniting Holiday Inn and Holiday Inn Express 12 Jun 2019 : The company’s largest marketing campaign in over a decade brings together two iconic leaders in global travel to demonstrate the power of in-person connection >> Singapore and Busan sign six-party MoU 12 Jun 2019 : Singapore and Busan have signed a one-year Memorandum of Understanding to promote trade, business and tourism flows between the two destinations >> Hyatt, Hilton & Viceroy dominate direct bookings 12 Jun 2019 : The hotel industry’s push for direct bookings is not a trend, it’s a fait accompli, and with OTA commissions as high as 30%, you have no choice but to battle to offset the imbalance and drive consumers to your website >> HIGHLIGHT ARTICLE
To Win in Corporate Travel Today, You Need a Tech Edge Wednesday, 12th June 2019
FCM’s chief for Asia Bertrand Saillet speaks about how it is blending best of online and offline in Asia by investing in new tech to enhance the traveller experience and taking lessons from its parent company’s retail model.
There was a time in corporate travel that when you asked key executives what their competitive edge was, most would say service first, followed by compliance and safety, but the times, they have changed >> Using Targeted Messages to Strengthen Your Brand Online It’s undeniable that personalization helps to convert browsers into bookers, but how do you protect your brand from being diluted or damaged by the wrong kind of website messaging? OTAs invest heavily in perfecting their approach to website messaging, but ‘perfect’ for them means lots of >> Why Restaurants are Throwing Their Hat Into the Coworking Ring Cafes have long been a favourite makeshift work spot for freelancers and businesspeople in between meetings and now, a growing number of restaurants are looking to build on that set-up by formally getting involved in the coworking scene >> Chinese and Indian Consumers Both Love Luxury, But Their Preferences Differ Widely Together, Chinese millennials and Indian millennials account for a whopping 47 percent of the global millennial population– here’s how they’re affecting the future of the luxury sector >> Global Update: Who's Where and Doing What - June 2019 Global update of who is moving where and from where - keep track of old colleagues and friends or find lost ones, brought to you by The Boutique Search Firm >>
Global Newsletter from yesterday: June 11, 2019 Accor opens 1100th hotel in Asia Pacific, CDL bid for Millennium & Copthorne, knowledge gap between hotels and OTAs is the biggest challenge and why did Jamie Oliver's restaurants fail? >>
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