The hotel industry’s push for direct bookings is not a trend, it’s a fait accompli, and with OTA commissions as high as 30%, you have no choice but to battle to offset the imbalance and drive consumers to your website.
To assist you in making your customer fully aware of the benefits of direct, EyeforTravel has developed a 32-page report on The State of Hospitality Distribution: Direct Bookings, featuring in-depth insight from Hilton, Hyatt, Viceroy Hotels, Fornova, Luma Hotel Times Square and Jamaica Inn.
The report is packed with stats from hundreds of suppliers and best-practice insight including:
- SEO & SEM tactics that coax the direct booking, including your move to a responsive website, rich content vs. page load balance and tracking user purpose.
- An integrated social media strategy that builds engagement and makes your customer appreciate your brand for being unique.
- How your customer perceives loyalty programs, overall cost per member and a case study from Hilton Honors on the secrets behind its 20% program membership growth!
Get the report here
This report will get you a step closer in getting the direct balance right to drive higher customer acquisition, margins and competitive advantage.
Kind regards,
Leo Langford, Event Director, EyeforTravel Ltd.
(Global) +44 (0)207 375 7158 / (USA Toll Free) 1 800 814 349 ext. 7158
leo@eyefortravel.com
EyeforTravel Limited is a registered company. The Company Registration number is 06286442. It is also registered in England & Wales. Registered office is 7-9 Fashion Street, London E1 6PX. United Kingdom
