Consumers of today’s mobile generation are highly dependent on their devices and are an impatient lot and APAC sites have some work to do to keep up with the expectations of these consumers.
These are some of the key findings of Think with Google’s Masters of Mobile APAC report. Commissioned by Accenture Interactive, the report reviewed 700 of the most-visited sites across 12 APAC countries and three industries.
Some 79% of consumers will still look for information online, even while they are at the point of sales in stores. And 53% of mobile visits are likely to be abandoned if load times are greater than three seconds. Conversions drop 20% for every second of delay in mobile page load time.
The biggest challenge in APAC appears to be speed. With an average load time of 5.4 seconds, mobile sites in Mainland China are the fastest in the region, followed by mobile sits in Singapore and Thailand. Vietnam and Japan in particular need improvement – sites in both countries take an average of 10 seconds to fully load.
“Overall, APAC has some catching up to do. Even though sites in Mainland China are the fastest in the region, they still load slower than the recommended three seconds,” said the report.
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