For Hong Kong backpackers make a difference, stop obsessing over fluffy hotel marketing metrics, how Singapore’s malls are working up a sweat and build CX around automation.

For Hong Kong backpackers make a difference
Monday, 28th January 2019

Until very recently, Hong Kong’s tourism market was dominated by continual growth in the number of mainland Chinese tourists, who were 'predominantly interested in shopping'. However, this trend has been reversed in the past few years.

Targeting the backpacker segment may be an effective means of diversifying Hong Kong’s tourism market and promoting sustainable tourism >>

News from around Europe
28 Jan 2019 : Hotel industry and travel news from around the European region: Barceló buys five-star resort in Marrakech, M&G acquires leasehold to develop hotel complex in London Paddington and more >>

Hapag-Lloyd Cruises to stop using heavy fuel oil
26 Jan 2019 : With the publication of the new expedition voyages for 2020-2021, Hapag-Lloyd Cruises has announced that it will exclusively use low-sulfur Marine Gas Oil (MGO) on all routes operated by HANSEATIC nature, HANSEATIC inspiration and BREMEN from July 2020 >>

Asian cities lead highest levels of socio-economic and commercial real estate dynamism
27 Jan 2019 : Asia Pacific is home to 19 of the top 20 cities, highlighting the continuing shift of fast urban growth from the West to the East, according to the sixth City Momentum Index >>

HIGHLIGHT ARTICLE

Stop Obsessing Over Fluffy Hotel Marketing Metrics
Monday, 28th January 2019

Hotel marketers are drowning in metrics, but very few actually make a tangible difference to your business (and your career).

Page views, time on site, sentiment scores, Instagram followers, open rates, clicks… on and on the list of fluffy hotel marketing metrics goes.

No wonder hotel marketers are often distracted and overwhelmed – there’s so much to track and analyze! So it’s vital to remember that many of these metrics are meaningless to achieving what actually matters – conversions! >>

Ways To Build The Guest Experience Around Automation
Winning the heart of guests has always kept the hoteliers on their toes and now, with automation in the mix, the stakes are even higher! Struggling to keep up with the evolving industry trends? Take a look at how you can incorporate the industry’s latest trend, without giving compromising on quality >>

How Singapore’s Malls Are Working Up A Sweat
Singapore’s Orchard Road has been synonymous with shopping for decades, but lately shoppers are swapping sales for sweat sessions in gyms that are becoming an increasingly prevalent part of the landscape >>

Crying Wolf Pt. 3 – How to Prevent the Situation from Spiraling into a Crisis
Once a situation exists that has the potential to become a crisis, there are specific conditions that can magnify and convert it into a true crisis >>